Business Communication Innovation and Science

Question: Discuss about the Business Communication for Innovation and Science. Answer: Introduction: This particular article has highlighted about the importance of food labeling in order to draw the attention of consumers. It has been observed that most of the consumers show their interest to purchase those foods that are labeled in an organized manner. As per the perception of consumers, labeling helps to keep the product more healthy, safe and environmental friendly. Labels are the sign of authenticity. Whenever one individual company tends to point out the ingredients that have been used in their product at the time of manufacture, this specific company has to be very much concerned about that fact. Consumers can take an immediate step against the company if any single information is proved wrong. Therefore, customers tend to trust on labeling. This particular article has concentrated to highlight several factors that affect the sustainability of customers. Before purchasing a particular product especially food customers intend to get a clear overview about the reliability of th is specific product. Labeling is one of the major sources based on which the customers can rely on the product. However, this particular article has primarily concentrated to discuss on the importance of food labeling for drawing the attention of the customers. The positive and negative outcome of food labeling has not been mentioned in this specific article. In this particular article, the author has primarily pointed out that labeling is not devoid of some of its major negative effects as well. Labeling is the ultimate cause of reducing the quality of life. The author has stated in this article that labeling is the prcised version of advertising or propaganda. Therefore, in order to promote a particular brand or product, the company intends to use some of the epithets or adjectives before the products, which helps to promote the brand more effectively. Customers on the other hand being influenced with those hypothetical words show their interest to purchase the product. As a result, the way that the product has been promoted cannot match satisfactory level of the consumers. Consequently, a satisfaction gap has been created between the customers and the service providers. Customers tend to show their extreme reluctance to rely on the company anymore. However, this particular article only focuses to discuss on the negative impact of label ing. Labeling is not devoid of some of its positive impacts as well. The author has deliberately avoided pointing out the positive factors of labeling. The positive factors of labeling should also be discussed in this particular article. Customers get a detailed overview from labeling that helps the company to maintain organizational image and reputation. This particular article has pointed out that branding and labeling is one of the most effective tools of promotion in order to draw customers attention. Before using a particular product, customers always show their interest to have an in-depth knowledge and experience about the reliability of this brand or products. Company before making the labeling of their brand should concentrate on several factors. The organization should not use such kind of exaggerative words that can create a doubt on the mind of consumers. In addition, the service providers can easily reach the doorstep of the customers of various geographical boundaries after labeling or branding it. As a result, regional customers are deprived of getting an effective service from the company. The service providers keep themselves busy on exporting the product in other country rather than maintain a balance between demand and supply in their own region. Therefore, as per authors point of view branding and labeling is a maj or problem to use the product effectively for the regional customers. This particular article has only focused on how labeling may affect the regional growth of business. Proper labeling helps to gain the trust of regional customers. In order to provide the service, the organizations have to be concerned on some of the major factors. Organizations should always provide first priority for satisfying the needs and demands of regional customers. Newspaper article: This particular article has primarily concentrated to highlight the several laws and regulations that Australian government intends to implement in the food industry. As per the point of view of this author, an effective law should be implemented so that the production executives should never intend to import the ingredients from another country. Consumers have every right to know the source of the ingredients based on which the products have been made. The authenticity of manufacturing a food should be the primary concern of every food and beverage. Implementing a law or regulation enhances the scope to take any kind of legal action on behalf of the organization as well as the customers. If the customers feel any dishonesty regarding the origin of products and services, they have every right in taking an immediate step against the company. The production managers should concentrate on the fact that product origin is one of the vital elements. Based on the product origin the consumer s tend to show their interest for purchasing their products. Customers should never repent later for purchasing the product from any organization, which fails to provide the authenticity of product origin. This article has focused to discuss on the important laws and regulations that food industries have to maintain at the time of labeling a specific brand. Government publication: This particular article has pointed out that labeling is highly important for providing detailed overview about the brand or a product. Customers get to know about the price range, manufacturing date and the date of expiries. The entire ingredients of the products have also been mentioned in the product labeling. Therefore, the entire concept of labeling is not at all bad. At the same time, the organization should never misuse the positive impact of labeling. Labeling should not be used as the tool of promotion. People should not mention such kind of hypothetical words based on which customers show their interest for purchasing the product. At the end of the promotion, if this particular customer fails to get a positive result from the product, this individual provides an extreme negative feedback against the organization. It hampers the image and reputation of that particular organization immensely. This specific article has provided an in-depth knowledge and information about both the positive and negative impact of labeling. Only one particular factor has not been clearly mentioned here. The author has not mentioned various aspects that highly affect the entire process of labeling. Propaganda is one of the major factors that seriously affect the main purpose of labeling. Reference List: Loureiro, M.L. and McCluskey, J.J., 2000. Consumer preferences and willingness to pay for food labeling: A discussion of empirical studies.Journal of Food Distribution Research,34(3), pp.95-102. Crdoba, J., Reyes, J., Esteban, J.I. and Hernndez, J.M., 2003. Labeling may be an important cause of reduced quality of life in chronic hepatitis C.The American journal of gastroenterology,98(1), p.226. Schleyerbach, K. and von Alvensleben, R., 1998, April. The Problem of labeling and branding regional products. InAIR-CAT WORKSHOP: Consumer Preferences for Products of the Own Region/Country and Consequences for the Food Marketing(Vol. 4, No. 3, pp. 77-89). Foodmag.com.au. (2016).Food Beverage. [online] Available at: https://foodmag.com.au [Accessed 16 Sep. 2016]. Industry.gov.au. (2016).Department of Industry, Innovation and Science. [online] Available at: https://www.industry.gov.au [Accessed 16 Sep. 2016]. Crdoba, J., Reyes, J., Esteban, J.I. and Hernndez, J.M., 2003. Labeling may be an important cause of reduced quality of life in chronic hepatitis C.The American journal of gastroenterology,98(1), p.226. Foodmag.com.au. (2016).Food Beverage. [online] Available at: https://foodmag.com.au [Accessed 16 Sep. 2016]. Industry.gov.au. (2016).Department of Industry, Innovation and Science. [online] Available at: https://www.industry.gov.au [Accessed 16 Sep. 2016]. Loureiro, M.L. and McCluskey, J.J., 2000. Consumer preferences and willingness to pay for food labeling: A discussion of empirical studies.Journal of Food Distribution Research,34(3), pp.95-102. Schleyerbach, K. and von Alvensleben, R., 1998, April. The Problem of labeling and branding regional products. InAIR-CAT WORKSHOP: Consumer Preferences for Products of the Own Region/Country and Consequences for the Food Marketing(Vol. 4, No. 3, pp. 77-89).